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Malcolm Gladwell has an incomparable gift for interpreting new ideas in the social sciences and making them understandable, practical and valuable to business and general audiences alike. He’s become so successful at this that, in 2005, Time Magazine named Malcolm one of its 100 Most Influential People in the world. Time Magazine's 100 Most Influential PeopleHe is the author of two New York Times #1 bestsellers, The Tipping Point and Blink. With his first book Malcolm embedded the concept of The Tipping Point in our everyday vocabulary and gave organizations new tools for understanding how trends work. In Blink he analyzed first impressions—the snap judgments that we all make unconsciously and instinctively—and he explores how we can master this important aspect of successful decision-making. Author of new book "Outliers"Malcolm’s next book, due in November, promises to have an even greater impact on both business and society. In Outliers: Why Some People Succeed and Some Don’t, Malcolm suggests an exciting new approach to helping people succeed by using the factors that really foster success. Malcolm is a staff writer for the New Yorker magazine. His editor describes his work as a new genre of story, an idea-driven narrative that’s focused on the everyday and combines research with material that’s more personal, social and historical. He was previously a reporter for the Washington Post. |
 Malcolm GladwellJournalist & Author Appearance:
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